🏰 Disney
🏰 Disney
The Brief
As the homeware licensing arm of Disney, Disney Home’s social presence plays a pivotal role in supporting its retail partners’ latest product releases.
Disney Home came to Neighbourhood looking for a new social strategy and accompanying creative direction that would improve content performance and ultimately drive end sales for their partners.
The Work
A comprehensive best practice guide for social and ongoing Creative Direction.
Thoughtful, market-inspired action points gave us an exciting, renewed vision for the future of Disney Home’s content whilst broadening the brand’s stylistic vocabulary.
Week on week we help them to navigate the unique challenges that come with creating high quality social content for their wide array of partners and IPs.
The Results
✸ +25k New Followers
✸ Views + Engagement up across the board
✸ Shoot effiency + output quality markedly improved
“Since Mike joined the team we have evolved the visual language of Disney Home’s social channels beyond recognition.
There are many clever creative directors around, but Mike lands his ideas fully formed, with a pragmatic lens on what will be most effective for the client.
Mike’s collaborative approach to working with feedback without losing sight of the creative direction has been consistently impressive.
Since starting work together, Disney Home’s views, engagements and traffic to partner retailer sites have all increased significantly.”
JOHN HOBSON
Company Director, Neighbourhood