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big IDEAS THAT KILL
SCROLLING THUMBS
HELLO, I’M MIKE 👋
I’M AN AWARD-WINNING FREELANCE SENIOR CREATIVE SPECIALISING IN CONTENT STRATEGY FOR GLOBAL PUBLISHERS & BRANDS, FROM LEGO TO LADBIBLE.
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THE ROAD TRIP WHICH WENT EVERYWHERE WHEN IT WAS ILLEGAL TO GO ANYWHERE
7M TOTAL VIEWS 884K ENGAGEMENTS
Winner - ‘Automotive and Transport’ category at The Drum Awards for Social Media in 2021
Developed and directed a six-part series for Toyota that took celebrities on a road trip anywhere in the universe at a time when government restrictions prohibited travel.
THE CELEB TALK SHOW CONDUCTED AT SNIFFING DISTANCE
6.36M TOTAL VIEWS 16.3K ENGAGEMENTS
(Hence the need for chewing gum. Geddit?)
Developed and directed a seven-part series for Wrigley’s Extra to boost millennial purchase consideration.
MEETING THE REAL S.E.A.L.S THAT INSPIRED CALL OF DUTY: MODERN WARFARE
4.1M VIEWS 17.8K ENGAGEMENTS
Led a vast launch campaign across five major publishers for Call of Duty: Modern Warfare, opening with a short doc about the Navy S.E.A.L.S. whose real experiences inspired the game.
DESIGNING BRANDED NEWS STORIES TO GO VIRAL
6.5M TOTAL VIEWS 125K TOTAL ENGAGEMENTS
SHORTLISTED: CAMPAIGN EXPERIENCE AWARDS
For Strongbow Dark Fruit’s first foray into advertising I designed three hybrid social, experiential and PR ‘too good to be true’ news stories that, were in fact, entirely true:
Watch the Dark Fruit ice cream truck here
Watch the Dark Fruit bakery here
USING AWFUL PUNS TO MAKE ROAD SAFETY CHECKS SHAREABLE
1.8M VIEWS 11.9K ENGAGEMENTS
Highways England wanted to remind young drivers of five key safety checks to make before a road trip: an incredibly dry subject made (arguably) more palatable by couple banter and a shower of Dad jokes.
I have 11 years of creative agency experience working closely with household government, FMCG, alcohol, gaming and ents brands to conceptualise, pitch and execute major branded content campaigns across Facebook, Instagram, TikTok and beyond.